Think of brand identity as that unseen hand which quickly brings your business’ name to the mind of your audience whenever they think about your industry. The intangibility of brand identity makes it easily overlooked by business owners looking to scale their businesses
Here are five key things to consider in creating a strong brand identity
Contrary to what we think, our customers actually know how important it is to prepare early for Christmas. The only thing is majority of them really do not have an idea on what to really do considering the fact that many are on a lean budget and at the same time willing to do the best with such amount. Continue reading
For this Kogi born model, leaving her job to start a fashion outfit was somewhat difficult and really challenging as she lost a whole lot including close relationships but did this deter her from her dream?
This interview with Alabi Blessing, founder of TheStyleArchitect will guide us through her world, her hustle and her brand.
How It All Started
Being the second child and first daughter from a family of 6, I knew I wanted to connect with people, have not just conversations but one that will yield positive results, on the other hand, I had a thing for style, l’d get angry on seeing people wear clothes that are 2 sizes smaller, like, I literally found myself walking up to people and politely righting some Wardrobe wrongs. ( lol. I still do, I can’t help it.)
Fast forward to last year April, when I made the decision to leave my job and start, just start something.
Clients are important part of every business, their relationship makes your company grow. This relationship can be enhanced by outstanding customer service and great products and often underestimated technique of gifts, on average 52% of customers find new business due to customer service and when polled, their reason for switching service provider was they were not given gifts, to them they were not appreciated, hence they would do their business elsewhere.
“What gifts do we then give our customers?” Continue reading