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How to Printing Insights for Businesses Prints

Design Tips for Eye-Catching Printed Materials

Design tips for creating eye catching design

DesignTipsDesign plays a crucial role in the success of your printed materials. A well-designed print material can make your brand stand out and leave a lasting impression on your target audience. But, designing an eye-catching print material isn’t always easy.

Here are some tips to help you create designs that are both functional and visually appealing.

  1. Keep it Simple: When it comes to designing print materials, less is often more. Too much clutter can be overwhelming and detract from the overall message of your print material. Keep your design simple and uncluttered. Use white space to your advantage, and make sure your message is clear and concise.
  2. Use High-Quality Images: High-quality images can make a huge difference in the overall look and feel of your printed materials. Make sure your images are high-resolution and look great in print. Avoid using low-quality or pixelated images, as they can make your materials look unprofessional.
  3. Choose the Right Fonts: Fonts play a crucial role in the overall design of your printed materials. Choose fonts that are easy to read and fit the overall style of your brand. Avoid using too many different fonts, as this can create a cluttered and confusing design.
  4. Use Color Strategically: Color is a powerful tool in design. Use color to help convey your message and create an emotional connection with your target audience. Choose colors that fit your brand and help your message stand out. Be strategic in your use of color and avoid using too many colors, as this can create a cluttered design.
  5. Consider the Print Medium: Different print mediums have different requirements and limitations. Consider the print medium you’ll be using when designing your materials. For example, if you’re designing a business card, you’ll need to consider the size and orientation of the card. If you’re designing a flyer, you’ll need to consider the paper stock and finish.
  6. Balance Your Design: A well-balanced design can help guide the viewer’s eye and create a sense of harmony in your printed materials. Use the rule of thirds to help balance your design. This rule involves dividing your design into thirds both horizontally and vertically and placing important elements along these lines.
  7. Keep Brand Consistency: Consistency is key in building a strong brand identity. Make sure your printed materials are consistent with your brand guidelines. Use your brand colors, fonts, and logo in your designs to create a cohesive look and feel.
  8. Use White Space: White space or negative space, is the area of your design that is left blank. Don’t be afraid to use white space in your printed materials. White space can help guide the viewer’s eye, create a sense of balance, and make your design feel less cluttered.
  9. Consider Print Finishes: Print finishes can add a unique touch to your printed materials and make them stand out. Consider using finishes such as gloss or matte, foil stamping, embossing, or die-cutting to add texture and visual interest
  10. Use Contrast to Your Advantage: Contrast is an effective design element that can help make your printed materials stand out. Use contrasting colors, font weights, or sizes to create visual interest and draw attention to important information.
  11. Keep Hierarchy in Mind: When designing your printed materials, consider the hierarchy of your information. Determine what information is most important and make sure it stands out. Use font size, color, or bolding to create a hierarchy of information that guides the viewer’s eye.
  12. Consider the Purpose of Your Printed Material: The purpose of your printed material should dictate its design. For example, a brochure meant to showcase a new product should have different design elements than a business card meant to provide contact information. Consider the purpose of your printed material and design accordingly.
  13. Use Templates to Your Advantage: Using templates can help simplify the design process and ensure consistency across your printed materials. Look for free templates online or consider working with a printing service that offers customizable templates.
  14. Incorporate Brand Personality: Your brand personality should be reflected in your printed materials. Consider your brand’s tone, voice, and personality when designing your printed materials. Incorporate elements that reflect your brand’s personality to create a cohesive and memorable design.
  15. Test Your Design: Before sending your design to print, make sure to test it. Ask for feedback from colleagues, friends, or family to ensure that your message is clear, and the design is effective. Make adjustments as needed based on feedback. Print out a copy of your design and review it carefully. Make sure your message is clear, your images look great in print, and your design is balanced and visually appealing.

In conclusion, designing eye-catching printed materials requires careful consideration of various design elements, including simplicity, high-quality images, appropriate fonts, strategic use of color, consideration of print medium, balanced design, consistency with brand guidelines, use of white space, and testing before printing. Incorporating these tips into your design process can help you create materials that effectively communicate your message and leave a lasting impression on your target audience.

Don’t have time to design? You can use our free editable templates to get print items or request a custom design from Printivo.com

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How to Productivity

Top ways to handle rejection as a creative

rejection

Rejection

/rɪˈdʒɛkʃ(ə)n/

Meaning: the dismissing or refusing of a proposal, idea, etc
.
Rejection comes in different forms – negative feedback from a job application, cold outreach, idea pitch, project bid, and lots more. Being turned down really hurts and if not managed properly,  it might begin to affect your self-worth.
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You’ll never grow as a person or as a creative by staying in your comfort zone and trying new things increases the risk of rejection.

rejection

Here are our top tips for dealing with rejection and even how you can turn an unpleasant experience into a positive one

1. Understand that rejections are not always reflective of your talent

There are plenty of reasons for rejection. Maybe you weren’t the right fit for the job (or the timing was off), your creative style doesn’t match the brand aesthetics, or the agencies you’re contacting aren’t the right fit for your niche.

2. Consider where the feedback is coming from

In important cases, try to learn why they are providing this type of feedback. Consider the feedback you receive and where it’s coming from to determine whether it truly is helpful.

3. Pick the lessons and learn from it

Knowing the reason you were turned down will help you know what you might want to correct before another opportunity arrives. Try writing down why this experience was painful, allow yourself a few days or weeks to grieve, and then write down a list of things this experience has taught you. Be thankful for the experience, and start moving on.

4. Accepting the pain of rejection is a form of healing

If you are let go from a job or lose a client, there’s bound to be some pain associated with the experience.

It is important not to bury the rejection or maintain a toxically positive outlook despite what you’re feeling. Allowing yourself to feel and experience the pain of rejection is a form of healing.

5. Use it to become more creative

Psychologically, rejection can mess with our heads, rather, use it to become more creative.

Letting rejections fuel your fire can push you forward and even help redirect your energies into something much better than your initial concept. Remember the rejection, but don’t let it make you spiteful. Always stay humble but driven.

 

Have you experienced rejection in the past? We would like to know how you handled it. 

Please use the comment box.

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Holiday Marketing Holiday SEason How to

How to Achieve a Successful Easter Campaign

 

Image depicting Easter

 

Although Easter is not as celebrated as Christmas, brands can still utilize the season to attract customers and increase sales. Doing this requires having the right strategies.

In this post, we’ll be explaining strategies you can utilize to achieve a successful Easter campaign.

 

Image depicting a campaign

1. Know your campaign goals

Before you begin creating an offer, determine what you would like to achieve. What is the expected outcome of this campaign? Once this is settled, create goals that will serve as a benchmark for calculating the performance of your campaign. Additionally, remember to create SMART goals.

2. Know your target audience

Now that you know your goals, the next step is to determine your target audience. Get enough information about the people you’re trying to reach. This is one step to having a successful Easter campaign. Find out their preferred social media and other relevant details. This will also help you to make smarter marketing decisions when creating your content and planning promotions.

 

 

3. Create an offer

Easter banner

Your offer will serve as the center point for all of your campaign initiatives. Make sure you create offers that are good enough to attract your target audience to your brand. This will align your brand with the spirit of the season and get you in front of potential customers. Most consumers often expect brands to craft sales around holidays.

 

Image depicting a promotion plan

 

4. Create a promotion plan

Now that your content has been created, it’s time to figure out how to get the word out there. You could use marketing channels like; Email marketing, social media, blog posts, and paid adverts on platforms like Twitter, Facebook, Instagram, etc.

 

5. Create visually e-designs/prints

Attractive e-fliers are sure to grab the attention of people. So, ensure your designs are top-notch. For prints like flyers, brochures, stickers, etc make sure they are well designed and neat. One of the effective ways to appeal to prospects is through visuals.

 

Image showing flyers

6. Start Early

We would never get tired of stating this. Yeah, a campaign that has a higher chance of success is a campaign whose planning and implementation are done early enough.

 

Preparing the right Easter marketing campaign can make a huge difference for your business. With the right strategy, you’ll see increased sales and revenue. And of course, increased revenue would make a happy Easter holiday (smiles)

 

If you ever need to get affordable prints for your Easter campaign, we at Printivo would love to help.

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Holiday SEason How to

5 Awesome Ways To Package Your Orders During The Holiday Season

Gift packaged during holiday

The holiday season is a time when everyone looks out for a bit of something special. It is therefore not a bad idea to add a few tweaks to your packaging. This would help to establish a good customer relationship into the new year.

Here are some 5 items you need to add the wow effect to your packaging this season;

1. Personalized Greeting Cards

An image showing a Happy holiday greeting card

For businesses, sending a personalized greeting card to your customers show how much you love and care for them. However, ensure these greeting cards are beautifully designed as they portray your professionalism.

2. Customized Tags

 

A gift box with a christmas tag for the holiday season

Tags are small in size yet, they have the ability to make your clients feel so loved. You could simply write “Happy Holidays!” on them or any text of your choice. These tags could also be tweaked a little by adding a coupon code to them for clients who return in the new year. Just be creative with them.

3. Thank You Card

Image showing a Thank you card for the Holiday season

It isn’t a bad idea to thank the clients who have stuck with you right from the beginning of the year till the holidays. So, you could pen down a Thank you note and add it to their orders or simply have a Thank you card printed and added to their delivery packages. By so doing, the loyalty of your customers is boosted.

4. Branded Gifts

Image showing a customized water bottle for the holiday season

Image showing a customized mug for the holiday season

The holiday season is characterized by giving and your business should not be left out. You could add simple yet, affordable gifts to orders placed within the holiday season. These could be keyrings, calendars, notepads, pens, water bottles, tote bags, mugs, etc Whichever one you choose to add, your customers would love this evident show of love, and who knows? This very act might just turn them into good ambassadors of your brand.

5. Holiday-Themed Stickers

Image showing a Happy New year sticker for the holiday season

Since the holiday season is characterized by giving. Your clients might just be making plans to give gift items to their loved ones. Therefore, adding holiday-themed stickers would be a great idea. They could easily wrap their gifts using these stickers. Meanwhile, they do not necessarily need to carry your logo on them.

Customers are encompassed with lots of campaigns from brands during the holiday season so it’s only wise of you to distinguish yourself and give them reasons to stick to your brand in the new year.

To get branded packaging materials like tags, stickers, boxes, greeting cards, and lots more, visit printivo.

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Business stationery How to

Essential Tips For Designing a Premium Letterhead

 

Image showing letterheads

In a highly digital world, it is not uncommon to think that letterheads are of little or no relevance. On the contrary, the use of letterheads takes your business to a higher level of professionalism and portrays it as up to the task.

 

Even though a larger percentage of business owners now communicate often using phones and emails, there is still some business communication for which letterheads are considered appropriate. This could be a letter of appointment/employment offer, an agreement between you and a supplier or business partner, and lots more.

 

Whatever function you’ll love your letterhead to perform, it is still worthy of note that great efforts be put into ensuring that they are good-looking and presentable. This is because they speak volumes about your brand wherever they are seen.

 

Here are a few tips for creating a Premium letterhead that speaks high of your brand.

1. Choose the Necessary Information

Letterhead design for a brand

Your letterhead should contain adequate information about your business. In doing so, it is important you prioritize which information should be on your letterhead. You don’t want to make your letterhead look too irritating to your clients, right? Basically, information such as your business name, logo, address, phone numbers, and email address should never be missing on your letterhead. Of course, you could include other necessary details you deem fit. 

2. Choose the Right Font

Branded letter

You would agree that it’s not lucid enough if readers have to take a second look to be able to read what is on your letterhead. Worse still, if readers cannot even see the information on your letterhead, that isn’t good enough. So, when choosing a font, ensure it’s such that is clear enough. You might decide to use the one your company is used to for more brand consistency. Whatever font you choose, clarity should be one of the basic determinants.

3. Choose your Brand Colors

 

Image showing a letterhead

To get a good-looking letterhead, your colors must align with that of your brand. That is, there should be a form of alignment in your colors. For instance, if your brand colors are white and blue, it’ll be unwise to print letterheads using gold and purple colors.

4. Choose your Layout

Invoice

You can be creative about this but remember to keep it minimal. Your letterhead design should not be in competition with the wordings, it should rather act as support. The most common layout is the Header and Footer. This restricts the design to only the top and bottom of the page. However, if you would like to use other layouts, you could check our over 1000 templates on our website.

5. Use Quality Paper

Image showing a bulk of papers for letterhead

The quality of your letterhead paper would go a long way to helping your clients and prospects figure out how competent, professional, and reliable your business is.  It is therefore advisable that you use weighty papers. This would further make your brand stand out from the rest. Beyond that, ensure that it has a smooth and neat finishing. Anything different may just put off your clients and give a bad first impression about you and the services you offer.

 

Looking forward to printing premium letterheads? We would be more than willing to help make this a reality.

 

To get premium letterheads, visit printivo.