Think of brand identity as that unseen hand which quickly brings your business’ name to the mind of your audience whenever they think about your industry. The intangibility of brand identity makes it easily overlooked by business owners looking to scale their businesses
Here are five key things to consider in creating a strong brand identity
So your print jobs get delivered from the press, colours look different, white lines by the edges and you are totally upset with the printing press… Let me ask, did you prepare the artwork or design for print? A lot of us (graphic designers) tend to ignore the responsibility of this important process, you may have created a fantastic design but if not prepared properly for print, it wouldn’t look exactly fantastic.
If you haven’t prepared a design for press before, here’s a quick guide from my experience in the print media industry. I’ve made quite a few errors – from not sending the right artwork size, wrong colours, displaced pages etc, but I’m better now *smiling*.
First let’s learn a few terms used in the printing industry: