Irrespective of the kind of business you do, having an end of year marketing plan gets you better prepared for the holiday rush.
As an entrepreneur or sales personnel, it’s important to end the year strong and one of the keys to achieving that is early preparation. All businesses; whether online or brick and mortar can make a huge profit during the holiday season, provided adequate preparation is made to handle the rush. If by November, you still don’t have a plan for the season, It’s not too late. We’ve got you covered! Continue reading
Whether you’re looking to start a business but don’t know if it’s what you are cut out for. Or you’ve started already but you are looking for ways to forge ahead; Nneka Tomilola Adesanya, Founder of Souper Dishes – a homemade Nigerian food business, talks about super essential business information. It’s her startup and business growth story, plus ways she’s retaining old customers and attracting new ones. Continue reading
Brands introduce loyalty programs for the purpose of boosting customer retention. But just how effective is it for a business to offer rewards and discounts to their customers? In this article, we would find out 5 ways we benefit by offering rewards to our customers using loyalty programs. Continue reading
The truth is online ads are sparsely understood. So much is it’s scarce knowledge that the very few experts who understand its dynamics often charge exorbitantly for their services. The few entrepreneurs who can afford these often get little to no results, while those who decide to run things by themselves mostly get their fingers burnt.