Category Archives: Startup Advices

Irrespective of the kind of business you do, having an end of year marketing plan gets you better prepared for the holiday rush.

As an entrepreneur or sales personnel, it’s important to end the year strong and one of the keys to achieving that is early preparation. All businesses; whether online or brick and mortar can make a huge profit during the holiday season, provided adequate preparation is made to handle the rush.  If by November, you still don’t have a plan for the season, It’s not too late. We’ve got you covered!  Continue reading →

Brands introduce loyalty programs for the purpose of boosting customer retention. But just how effective is it for a business to offer rewards and discounts to their customers? In this article, we would find out 5 ways we benefit by offering rewards to our customers using loyalty programs. Continue reading →

• Be sincere with yourself and decide the kind of business you would like to start, do proper research on it, decide on a name, work out a feasible business plan and get it registered.
• Get a good website and or invest in well promoted social media platforms.
• Get your branding right. From your logo to your business cards and other promotional materials like flyers, banners, marketing brochures, stickers and lots more.
• Ensure your business account is separate from your personal account; In other words, open an account especially for your business. Business finance should be separated from personal finance.
• Be ready to put in your best at all times even when it seems like your plans aren’t working as expected.