Although Easter is not as celebrated as Christmas, brands can still utilize the season to attract customers and increase sales. Doing this requires having the right strategies.
In this post, we’ll be explaining strategies you can utilize to achieve a successful Easter campaign.
1. Know your campaign goals
Before you begin creating an offer, determine what you would like to achieve. What is the expected outcome of this campaign? Once this is settled, create goals that will serve as a benchmark for calculating the performance of your campaign. Additionally, remember to create SMART goals.
2. Know your target audience
Now that you know your goals, the next step is to determine your target audience. Get enough information about the people you’re trying to reach. This is one step to having a successful Easter campaign. Find out their preferred social media and other relevant details. This will also help you to make smarter marketing decisions when creating your content and planning promotions.
3. Create an offer
Your offer will serve as the center point for all of your campaign initiatives. Make sure you create offers that are good enough to attract your target audience to your brand. This will align your brand with the spirit of the season and get you in front of potential customers. Most consumers often expect brands to craft sales around holidays.
4. Create a promotion plan
Now that your content has been created, it’s time to figure out how to get the word out there. You could use marketing channels like; Email marketing, social media, blog posts, and paid adverts on platforms like Twitter, Facebook, Instagram, etc.
5. Create visually e-designs/prints
Attractive e-fliers are sure to grab the attention of people. So, ensure your designs are top-notch. For prints like flyers, brochures, stickers, etc make sure they are well designed and neat. One of the effective ways to appeal to prospects is through visuals.
6. Start Early
We would never get tired of stating this. Yeah, a campaign that has a higher chance of success is a campaign whose planning and implementation are done early enough.
Preparing the right Easter marketing campaign can make a huge difference for your business. With the right strategy, you’ll see increased sales and revenue. And of course, increased revenue would make a happy Easter holiday (smiles)
If you ever need to get affordable prints for your Easter campaign, we at Printivo would love to help.