It all started when she took to twitter to unleash her delight in the quality of product and service she just received from Printivo. Amina’s testimony caught our attention (even though countless customers before her had done something similar). But on this particular occasion, we could practically feel the aura of her excitement from the screen of our computers the moment her notification popped up via twitter. Continue reading
How can traditional printing techniques compete with modern day technology alternatives that seeks to replace paper products with digital product and systems?
Every pro-internet age debater will mostly have the above in his opening sentences during any debate on the future of printing.
While this might be true for print media especially in publication printing and newspapers, it isn’t so for commercial and specialized printing as the latter seems to be consistently gaining Continue reading
Clients are important part of every business, their relationship makes your company grow. This relationship can be enhanced by outstanding customer service and great products and often underestimated technique of gifts, on average 52% of customers find new business due to customer service and when polled, their reason for switching service provider was they were not given gifts, to them they were not appreciated, hence they would do their business elsewhere.
“What gifts do we then give our customers?” Continue reading
To some, it’s authenticity, to others, it’s social mission while many more won’t think twice before blurting out cost reduction as the best strategy to improving a company’s success. Though the aforementioned strategies aren’t bad, but its so sad to know how much many companies (save for a very few), fail to recognize how much ‘focusing on employees’ happiness can spur a firm to an unimaginable height within a very short stint. Continue reading
Be Unique:
Everything you put out there is a representation of your brand, from business cards, to letterheads, emails and social media post. Make use of great designs for all your communications. We understand good design is expensive but it is needed to build a great brand. Sites like CANVA also offer free design templates you can make use of.
Build partnerships with bigger brands
A tested and trusted way to increase your brand exposure is by partnering with bigger brands with higher brand exposure and brand equity. These brands have bigger budgets than your small business, a partnership with them will not just help you connect with their target audience, it will put your brand next to theirs on publications. With that, you are already on your way to the top.
Use Social Media Like a Boss.
How your business is represented on social media is very essential. Think of this as your free, easy and fast way to connect with your target audience and build a community of followers who believe in your brand. Post every new product on your social media pages, respond to enquiries as fast as possible, offer to help your customers, post quality contents that will keep your brand’s followers coming back.
Make good use of Prints
Prints adds tangibility to brands, it helps people have something to hold even when you are not there. It also helps shows you are serious. Print quality business cards that represent your brands, use flex banners and roll up banners at your events and office locations, make custom clothing for your employees. Ensure your use every physical opportunities to build your brand. We at Printivo have been help small businesses like your create amazing prints at prices that won’t hurt their businesses.
Say Thank You
Customers may forget everything about your business, but they will never forget how you made them feel. One smart way to connect with your customers’ emotions is the use of gratitude. Say thank you to them for using your services, give them gifts and promotional items to put your brand in their daily lives. This is one smart, cheap and effective way keep your brand in your customers hearts.
Always remember: Every great brand started small, the Googles and Apples of today were started in a garage. You can do it. Go our there and be awesome.
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