Printing Is Yet To Die- Here Are 4 Reasons Why It Won’t

28 Mar

How can traditional printing techniques compete with modern day technology alternatives that seeks to replace paper products with digital product and systems?
Every pro-internet age debater will mostly have the above in his opening sentences during any debate on the future of printing.
While this might be true for print media especially in publication printing and newspapers, it isn’t so for commercial and specialized printing as the latter seems to be consistently gaining Continue reading

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7 corporate Gifts That Will Delight Your Clients

20 Mar

 

Clients are important part of every business, their relationship makes your company grow. This relationship can be enhanced by outstanding customer service and great products and often underestimated technique of gifts, on average 52% of customers find new business due to customer service and when polled, their reason for switching service provider was they were not given gifts, to them they were not appreciated, hence they would do their business elsewhere.
“What gifts do we then give our customers?” is one simple but difficult question many businesses (especially startups) are faced with from time to time due to their cash constraint.
So we have come up with this list of not just appealing but also cost-effective items that majority of your customers will be happy about:

 

1. Water bottle
Water bottles are great for appreciating corporate clients,  they are also a great branding idea for any company looking towards this direction.

water bottle

Imagine your company’s logo on that bottle.

 

2. Power bank and Flash-drives
Power banks are necessities (especially in Africa) where power supply is low. It would be much appreciated and can show class and stand your brand out when branded.
Flash-drives are very signature gift items too!

3. Magic mug
Surprise everyone as their mugs display beautiful prints (which could be your company’s logo or even your customer’s portrait on it) every time they pour hot liquid in it.

These mugs could appear in myriads of variants and designs.

Magic mug

 

4. Shirts and caps
Stand out your brand in style, T-shirts and caps are one of the most beloved gifts by corporate clients and are sure to get you attention.

See five smart and cheap ways to brand your small business
5. Plastic Clip File/File Holder
Help your clients organize their files by providing them with free modest file holders. They would appreciate and remember your brand.

Plastic Clip File/File Holder

credit: aliexpress.com

 

 

6. Phone stand
Easily add the wow factor to your clients tables when you provide them with phone stands to help them get better.


7. A great book

Did you notice the word GREAT? You would be surprised at how your customers appreciate books.
Send them books that would add value to them and a signed personal note, they would appreciate it.

Sticky notes, branded lanyards, business card holder and mouse pad are also gifts worthy of mention.
You can order today for your corporate gifts and get them shipped to your door step.

 

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Seven Great Ways To Keep Your Team Happy

1 Mar

To some, it’s authenticity, to others, it’s social mission while many more won’t think twice before blurting out cost reduction as the best strategy to improving a company’s success. Though the aforementioned strategies aren’t bad, but its so sad to know how much many companies (save for a very few), fail to recognize how much ‘focusing on employees’ happiness can spur a firm to an unimaginable height within a very short stint.
To save your time since its been over-said that it equals money, we’d quickly delve into cheap and inexpensive ways to focus on employees and how these moves will in turn make them happy, hence leading to greater productivity which will enable your company outsmart competition.

1. Brand them
Placing this first is a deliberate attempt.
Branding can take various forms, but for the sake of this topic, we are going to focus on the most effective of all which is branding through prints. To make this sink, put yourself in the shoes of a new employee who resumed to discover the following on his desk: A customized mug, mouse pad, company’s card and a casual company’s sweatshirt (all bearing his name and other personal details). Quickly check printivo.com to have a clearer picture of how this can be achieved.
Now, try imagining how this move will affect such employee’s sense of belonging.

2. Perks will do a lot.
Defined according to the Cambridge English Dictionary as an advantage or something extra, such as money or goods, that you are given because of your job.
Thence, affordable ones such as free haircut (at least once monthly), lunch (an egg and a cup of coffee costs around $0.3 if you can’t go all out). Travel works too, and for those who don’t cherish excursions, giving them travel bonuses at least once a year won’t hurt.

3. Train! Train! Train!
Don’t mistake this for the beast that runs on tracks, but if that’s what first popped in, ‘nothing spoil.’
what we are saying here is that salaries and bonuses, (no matter how huge the figures) will be spent on personal upkeep and or family, but on the flip-side whatever training you give your employees will remain with them forever. These training can either be directly from you or a trusted partner who you know can make a positive impact. And at the end, you’d realize that aside boosting their confidence, this approach will improve drastically employees productivity owing to the fact that they are now more equipped.

4. Celebrate their special days
Ok, we understand that you usually sing for the celebrants and even go as far as ordering for cakes for every celebrant. But it got to a time you had to stop ordering for cakes on discovering that about 4 of your employees celebrated their birthdays in a particular month.
A good idea here will be to celebrate all celebrants once in a month by making just one beautiful moderate cake for them. To spice things up, you can also order for a beautifully designed banner bearing the names of the celebrants which will be hung in a strategic place within the office.

5. Create a great work environment
You might not fully understand how this is necessary but an insight into how google designs their offices will surely help.

Whether or not you checked that link does not disqualify the fact that a workplace which motivates and moves the employee to always want to come to the office is the type every forward-looking  boss should think about. the more an office looks more like a relaxation centre, the better it will do in motivating employees.

6. Making time out for them. Bond with your team
unless you start, you mightn’t know how terrific the effect of making out time to discuss with your employees is. This act makes them feel very important and involved. It motivates them too and gets them even more productive than they thought they could be (depending on how often you do so).

Obviously, all these come at a cost for any company that wishes to adopt any. But so does employee dissatisfaction and high turnover. As a boss, it is important to note that there is a lot of competition for talent especially in this era when startups and other technologically conscious companies are springing up everywhere. Therefore, when you can retain your employees, it means less time and money spent recruiting.

7. Add yours if you have any addition to make or if you’ve had any experience on companies that either do well or in ensuring employees’ happiness.

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Five Smart and Cheap Ways to Brand Your Small Business

25 Aug

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Be Unique:

Everything you put out there is a representation of your brand, from business cards, to letterheads, emails and social media post. Make use of great designs for all your communications. We understand good design is expensive but it is needed to build a great brand. Sites like CANVA also offer free design templates you can make use of.

 

Build partnerships with bigger brands

A tested and trusted way to increase your brand exposure is by partnering with bigger brands with higher brand exposure and brand equity. These brands have bigger budgets than your small business, a partnership with them will not just help you connect with their target audience, it will put your brand next to theirs on publications. With that, you are already on your way to the top.

 

Use Social Media Like a Boss.

How your business is represented on social media is very essential. Think of this as your free, easy and fast way to connect with your target audience and build a community of followers who believe in your brand. Post every new product on your social media pages, respond to enquiries as fast as possible, offer to help your customers, post quality contents that will keep your brand’s followers coming back.

 

Make good use of Prints

Prints adds tangibility to brands, it helps people have something to hold even when you are not there. It also helps shows you are serious. Print quality business cards that represent your brands, use flex banners and roll up banners at your events and office locations, make custom clothing for your employees. Ensure your use every physical opportunities to build your brand. We at Printivo have been help small businesses like your create amazing prints at prices that won’t hurt their businesses.

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Say Thank You

Customers may forget everything about your business, but they will never forget how you made them feel. One smart way to connect with your customers’ emotions is the use of gratitude. Say thank you to them for using your services, give them gifts and promotional items to put your brand in their daily lives. This is one smart, cheap and effective way keep your brand in your customers hearts.

Always remember: Every great brand started small, the Googles and Apples of today were started in a garage. You can do it. Go our there and be awesome.

Feel free to add your comment….

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Ten Smart Ways to Market Your Small Business This Month

5 Apr

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Forget what you have been doing before… It’s time to fire up your marketing and grow your small business. Our Team came up these ten tips will believe need to apply to your marketing this month and beyond:

1.  Have a Brand:

Your business needs a face and an identity. This is very crucial and obviously the first thing you need to do once you know you in business. Work extensively on how you want to be seen and perceived. Have a professional logo created for your brand.

2.  Go Social

Many small business today still don’t have social media. If you are building a business today without social media presence, you are doing it wrong. Get on the platform that is relevant to your business. For example, if you are into food, fashion, design or any other image driven business, you can’t afford not to be on Instagram.

3. Get a Website

It’s cheaper today to get website than it was three years ago. Get a website right as soon as possible. This will help your business get found on the internet. The internet today is loaded with cheap ways to get great looking website.

4. Use Flyers and Brochures

People believe what they can touch and feel. This is one reason you must never play with the power of print marketing. Create stunning flyers and brochures for your business and hand them out using every opportunity you find. Flyers and brochures help had tangibility to your brand.

5. Attend Networking Events

Connect with other business owners at events, this is very important but usually overlooked. The larger your network, the more opportunity you create for your business.

6. Make Your Customers Your Best Evangelists

If your service is good, customers will tell other potential customer, if it’s exceptional, they will shout and sing about it. Ensure you delivery the very best and then encourage your customers to share and tell friends about your company. The best form of marketing is the one your customers are doing for you.

7. The Business Cards is Still A Magical Tool.

The business card remains a relevant tool in marketing. Every time you hand out your business cards, you telling people “This is what I do and I am very serious about it”. Beyond adding tangibility to your brand. It is a great from of communication. Ensure you have relevant information on your business cards.

8. Use Email Marketing Like A Boss

The guys at Café Neo is obviously the only food brand doing it right for now. Café Neo take your email the first time you place an order and then every time you walk into their outlet, your email is used for your receipt and not just that, they will send you great information on how you can make the best out of your coffee. Now that’s how to keep your customers close

9. List Your Business on Directories

You want to be ensure every time people search for our or services related to what you do, they find you first before finding your competition. This is why listing your business everywhere is a no-brainer.

10. Think Globally.

Today’s business environment is beyond your geographical territory. The internet presents great ways to market your services to people currently within your physical reach. Use every means possible and position your business to receive sales from everywhere.

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