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Startup Advices

After getting your business off and running, what’s next?

 

After getting your business off and running, the next step is to take care of it and make it flourish.  

Here are a few factors to put into consideration to help manage and grow your business. 

Marketing 

Now that your business is off and running, your marketing goals will relate to increasing sales, building demand for specific products and/or services, increasing awareness among specific target markets, and maintaining customer loyalty.  See a free marketing plan template here

Money

You need money to grow – after all, you need to sustain the business, get or service machines/tools, pay bills and create more products, before the business starts yielding profit. Angel investors, friends and family, and venture capitalists can be of great help at this time.

Management

The biggest problem in growth, especially when you’re small, is that you’ve done things a certain way that works for a smaller-scale company.  As the business grows, you will have to hire and delegate tasks. You need to have a system and a process for it. 

Mentoring

You need somebody who’s giving you some wisdom along the way. There are all kinds of issues around navigating as an entrepreneur that you don’t know. It’s having somebody who’s been there before to say, Hey, yeah, I remember that, and here’s what we did for it. 

Partnerships

As you grow, you find out the limits of what you and the company can handle.

When you realize there are other capabilities that you need, you might come up with the solution in-house or hire more people.

You might also consider employing the expertise of other like-minded businesses, whose services/products compliments yours. For instance, if you sell products, you may employ the services of a logistics company to handle the delivery of your products to your customers. 

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Customer Showcase

The Ankara Dentist

Fabrics business is one of the businesses with a high rate of customer influx. This buttresses the saying that; ‘looking good is good business. Hence, we had an interview session with one of the fast-growing entrepreneurs in the industry.

We featured the creative director of a notable online fabric store in this edition of Customer Showcase. Her name is Rolayo Williams-Lasebikan. She owns The Ankara Dentist store. It is a fashion business that specializes in fabrics such as Ankara, Cashmere Wool, Silk, Chiffon, and Adire.

Rolayo narrates how she has managed to be a dentist and an entrepreneur while speaking with our team.         

Read the interview below

A picture showing  Rolayo Williams-Lasebikan, CEO, The Ankara Dentist
Rolayo Williams-Lasebikan, CEO, The Ankara Dentist
Categories
Gift Ideas For Small Businessses

Four Cheap But Tangible Gifts To Give This Christmas

 

Contrary to what we think, our customers actually know how important it is to prepare early for Christmas. The only thing is majority of them really do not have an idea on what to really do considering the fact that many are on a lean budget and at the same time willing to do the best with such amount. 

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Insights for Business Cards Printing Insights for Businesses

Using A Thank You Card

A thank you card like the name implies is a style of card used in showing special appreciation to customers after every completed transaction. While few business owners (who understand how effective it is as a customer retention tool) have continually adopted it, others who aren’t aware of its potentials keep wondering why they are yet to experience any significant growth in their customer base and profit level. At other times, such businesses lose a large  chunk of these metrics.

Thank you card

“So what exactly sets a thank you card apart?” You might want to ask.

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Gift Ideas For Small Businessses Startup Advices

7 corporate Gifts That Will Delight Your Clients

 

Clients are important part of every business, their relationship makes your company grow. This relationship can be enhanced by outstanding customer service and great products and often underestimated technique of gifts, on average 52% of customers find new business due to customer service and when polled, their reason for switching service provider was they were not given gifts, to them they were not appreciated, hence they would do their business elsewhere.
“What gifts do we then give our customers?”