Holiday Marketing Holiday SEason How to

How to Achieve a Successful Easter Campaign


Image depicting Easter


Although Easter is not as celebrated as Christmas, brands can still utilize the season to attract customers and increase sales. Doing this requires having the right strategies.

In this post, we’ll be explaining strategies you can utilize to achieve a successful Easter campaign.


Image depicting a campaign

1. Know your campaign goals

Before you begin creating an offer, determine what you would like to achieve. What is the expected outcome of this campaign? Once this is settled, create goals that will serve as a benchmark for calculating the performance of your campaign. Additionally, remember to create SMART goals.

2. Know your target audience

Now that you know your goals, the next step is to determine your target audience. Get enough information about the people you’re trying to reach. This is one step to having a successful Easter campaign. Find out their preferred social media and other relevant details. This will also help you to make smarter marketing decisions when creating your content and planning promotions.



3. Create an offer

Easter banner

Your offer will serve as the center point for all of your campaign initiatives. Make sure you create offers that are good enough to attract your target audience to your brand. This will align your brand with the spirit of the season and get you in front of potential customers. Most consumers often expect brands to craft sales around holidays.


Image depicting a promotion plan


4. Create a promotion plan

Now that your content has been created, it’s time to figure out how to get the word out there. You could use marketing channels like; Email marketing, social media, blog posts, and paid adverts on platforms like Twitter, Facebook, Instagram, etc.


5. Create visually e-designs/prints

Attractive e-fliers are sure to grab the attention of people. So, ensure your designs are top-notch. For prints like flyers, brochures, stickers, etc make sure they are well designed and neat. One of the effective ways to appeal to prospects is through visuals.


Image showing flyers

6. Start Early

We would never get tired of stating this. Yeah, a campaign that has a higher chance of success is a campaign whose planning and implementation are done early enough.


Preparing the right Easter marketing campaign can make a huge difference for your business. With the right strategy, you’ll see increased sales and revenue. And of course, increased revenue would make a happy Easter holiday (smiles)


If you ever need to get affordable prints for your Easter campaign, we at Printivo would love to help.

Holiday SEason

Top Budgeting Tips for the Holidays


Banner showing happy holidays

The holidays are just close by, which means it’s time to make sure you’ve got a spending plan in place for the season ahead along with the extra costs it brings. From spending on presents and decorations to hosting parties, and traveling to visit family members, expenses quickly add up to become a huge chunk.

Hence, why it is more important to head into the holidays not just having a wishlist but knowledge of these top budgeting tips.

1. Set an estimated amount to spend

Budgeting shouldn’t be a big deal to you if you intend to avoid financial stress after the holidays. Therefore, figure out how much you would like to spend and give yourself a hard limit to ensure that you stay within budget.

2. Have a list of your gift recipients

Get a Notepad and write a list of everyone you intend to give gifts to during the holidays. Then put an estimated amount you intend to spend on each of them. Afterward, put a figure next to each name. This helps you to keep track of your holiday budget as well as avoid impulse spending.

3. Have an all-encompassing budget

Your budget should not just entail gifts but also other expenses. This could be travel expenses, meals, and lots more. Failure to budget for all these could amount to financial stress at the end of the day.

4. Save up year-round

The costs of holiday spending can be overwhelming especially when it’s not properly planned. Save yourself this financial burden by setting aside some part of your monthly income to spend throughout the holidays. Financial Apps like Piggyvest and Cowrywise can be of great help.

5. Put your budget in writing

Ensure your write out everything you intend to spend money on including the most minute things. (yes, you read correctly) Then keep track of your spending as you proceed in the holidays.

Remember that making a budget is one thing, but sticking to it is where the real victory lies. Try as much as possible to avoid impulse buying. Else, you might end up having a great time with Uncle Sapa right after the holidays. We sure wouldn’t want that for you. (winks)

For more helpful tips, you should check out our Instagram page.

Holiday SEason

Budget-friendly Gifts for your Loved ones during Festive Periods


Every year, festive periods roll on and we sometimes feel surprised at the number of people we have to give gifts to. More often than not, our accounts tend to scream in the opposite direction.

So if you are on the lookout for amazing gift items that won’t decimate your pockets, you are in the right place!
We have put together a list of awesome gifts you could get for your family and friends. Mind you, these gifts are pocket-friendly. Whether you’re searching for gifts for your mom, your sister, your best friend, etc, these gift options will definitely award you the best gift-giver during festive periods.

1. Mugs

Image of a custom mug


At Printivo, we believe there are two kinds of people: first is those who enjoy sipping from personalized mugs and those who don’t realize how amazing it feels just yet. Getting to sip from a customized mug can be heavenly. More so, the more you sip from it, the more the giver is remembered.

2. Greeting cards/Postcards

Valentine card

Who says Greeting cards/postcards can ever become outdated huh? Oh, come off it. People still love to get greeting cards. You could customize them with their pictures or thoughtful notes. Either way, they make good gifts. They could even serve as additional specs to other gift items.

3. Wall canvas

Image of a Wall canvas gift for festive period

Frames are excellent beautifiers of living spaces. You could customize them using images of your loved ones, their favorite pictures, or even quotes.

4. Throw pillow

Image of a throw pillow gift for festive period

Giving the gift of customized Throw pillows to your folks can only communicate one thing- comfort. So you could customize this using their images, favorite quotes, etc.

5. Board games

Image showing a board game, cards and players

We know you probably think board games are strictly for students. But hell no! One of the importance of board games is that they help foster unity among people. The more they are played, the more you’re appreciated for such an amazing gift. You could get your game boards and cards printed at an affordable price from printivo.


6. Notepad/Pen

Image of a notepad for women day

Sometimes, the best gift items are the ones people need and don’t realize they do. The importance of a customized Notepad and Pen can never be overemphasized. Notepads and pens enhance productivity and focus. What’s more, is that they can be customized using images of the recipient.


Other inexpensive gifts worthy of note include; water bottle, t-shirt, tote bag, umbrella, keyring, photo calendar, and lots more. To get any of these items, simply visit printivo.

Holiday SEason How to

5 Awesome Ways To Package Your Orders During The Holiday Season

Gift packaged during holiday

The holiday season is a time when everyone looks out for a bit of something special. It is therefore not a bad idea to add a few tweaks to your packaging. This would help to establish a good customer relationship into the new year.

Here are some 5 items you need to add the wow effect to your packaging this season;

1. Personalized Greeting Cards

An image showing a Happy holiday greeting card

For businesses, sending a personalized greeting card to your customers show how much you love and care for them. However, ensure these greeting cards are beautifully designed as they portray your professionalism.

2. Customized Tags


A gift box with a christmas tag for the holiday season

Tags are small in size yet, they have the ability to make your clients feel so loved. You could simply write “Happy Holidays!” on them or any text of your choice. These tags could also be tweaked a little by adding a coupon code to them for clients who return in the new year. Just be creative with them.

3. Thank You Card

Image showing a Thank you card for the Holiday season

It isn’t a bad idea to thank the clients who have stuck with you right from the beginning of the year till the holidays. So, you could pen down a Thank you note and add it to their orders or simply have a Thank you card printed and added to their delivery packages. By so doing, the loyalty of your customers is boosted.

4. Branded Gifts

Image showing a customized water bottle for the holiday season

Image showing a customized mug for the holiday season

The holiday season is characterized by giving and your business should not be left out. You could add simple yet, affordable gifts to orders placed within the holiday season. These could be keyrings, calendars, notepads, pens, water bottles, tote bags, mugs, etc Whichever one you choose to add, your customers would love this evident show of love, and who knows? This very act might just turn them into good ambassadors of your brand.

5. Holiday-Themed Stickers

Image showing a Happy New year sticker for the holiday season

Since the holiday season is characterized by giving. Your clients might just be making plans to give gift items to their loved ones. Therefore, adding holiday-themed stickers would be a great idea. They could easily wrap their gifts using these stickers. Meanwhile, they do not necessarily need to carry your logo on them.

Customers are encompassed with lots of campaigns from brands during the holiday season so it’s only wise of you to distinguish yourself and give them reasons to stick to your brand in the new year.

To get branded packaging materials like tags, stickers, boxes, greeting cards, and lots more, visit printivo.

Holiday SEason Products SME Tips

Essential Prints To Boost Your Holiday Marketing Campaign

It’s almost the end of the year and most companies are already planning their holiday marketing campaigns. This is because they look forward to making the most of the end of the year sales.

Image showing a sopping cart and credit card ready for holiday shopping