One of the effective marketing tools used by businesses is branded calendars which usually contain the brand logo, product pictures, and other necessary details. A calendar is a chart or sequence of pages showing the days, weeks, months, and some public holidays/special events of a specific year. It can be designed in different ways but the most popular ones are Wall and Table or desk calendars.
Uses of a Calendar
- Tracking- Calendars are great for keeping tabs on events and activities.
- Identification- With them, recognition of days, weeks, and months is made possible.
- Planning- Scheduling of activities is made easy with them.
Why you should make calendars
Over time, many businesses have come up with the idea of making branded calendars. These kinds of calendars often contain the usual days, weeks, and months of a specific year but they also include the logo and other necessary details about the business. To make it more pleasing to the eye, some of these brands add images of a few of their products and services.
Are you a business owner still unsure why you should join the bandwagon? Here are a few reasons;
1. Good Promotional items
Handing out promotional items is one thing, but offering good promotional items your audience will find very useful is another vital thing. Everybody uses calendars, and most people have at least one at home. And I bet you that a large portion of them was given out as promotional items. They can also be used to appreciate your customers.
2. Increases brand awareness
At times, what a business might need to increase its visibility could be a calendar. A well-designed calendar easily gets the attention of people. The more people look at it, even if it’s for the sole aim of tracking an event, the better awareness they get regarding your brand. A calendar also provides the opportunity to put your brand in front of different people and at multiple locations, such as the calendar placed in the house and the one they put that is placed on a desk at work.
3. Keeps your business in the minds of Clients/Prospects
Since calendars are visited almost every day, it makes your business seen almost every day too. Clients and prospects are unconsciously reminded of you once the need arises for any of your services, you immediately pop up in their minds.
4. Useful marketing tool
Wherever calendars are hung or placed, they perform the function of spreading the news about your business. If you’ve got new products or even the old ones and you need to inform people about them, making a calendar containing these pictures would be a brilliant idea.
5. Gives easy access
Branded calendars usually contain the brand logo, contact address, and other necessary details about the business. This helps clients and prospects to seamlessly access them once the need arises. They can easily look up their walls or the table calendars placed on their office desk to contact the business.
Imagine having a client show up at your store to thank you for the calendar you gave him. He further narrates how he almost missed his flight but for the fact that he looked up his walls to behold your calendar and suddenly noticed that his flight was scheduled for that same day. The importance of calendars to business owners should therefore never be underestimated.