Think of brand identity as that unseen hand which quickly brings your business’ name to the mind of your audience whenever they think about your industry. The intangibility of brand identity makes it easily overlooked by business owners looking to scale their businesses
Here are five key things to consider in creating a strong brand identity
Digital advertising has come to be the go-to platform for a lot of qualified services
businesses. Paralleled to traditional advertising, online struggles are simple to evaluate and, fascinatingly enough, repeatedly less costly.
Even so, a lot of outmoded, offline advertising strategies can be operational at constructing and assisting your SEO company’s online brand. In fact, the publicizing stratagems that bring about the largest influence use a mixture of both online and offline techniques.
It costs less than N10,000 to print an x-banner on Printivo.com, but the overall effect of displaying one at the entrance of your office or at your stand during exhibition cannot be over-emphasized. Create your own x-banner and make your business soar.
2. BUDGET ROLL-UP BANNERS
Rollup banners are awesome, reusable brand exposure tools. Create compelling designs for your brand and use your banner anywhere. depending on your preference, you can either opt for the small based or big based style.
3. BUSINESS CARD
Business cards will for a long time remain useful in building your brand. Ensuring you carry your pack of business cards with you everywhere will do the job. Give it out to people. They may lose the cards but they will never forget your brand.
Related: Hacks On Driving Word Of Mouth Marketing For Your Business
Think about the last time a close friend or colleague talked so much about a business/ service that you couldn’t wait to have your experience. What was the particular thing that informed your decision to give a trail? That, most definitely was a strategy deployed by such business owner to making people talk to whoever cares to listen, about how amazing a business they run.
One of the most interesting sessions at the masterclass organized by Printivo during the just-concluded Social Media Week was Ayomidotun freeborn’s, where he dwelt specifically on how creatives wouldn’t just make money but make that which is commensurate with their true worth.