The truth is online ads are sparsely understood. So much is it’s scarce knowledge that the very few experts who understand its dynamics often charge exorbitantly for their services. The few entrepreneurs who can afford these often get little to no results, while those who decide to run things by themselves mostly get their fingers burnt.
Over the years, we’ve had had the opportunity of printing marketing materials for small business owners. During these interactions, we’ve come to understand that the hardest thing for them is attracting their first set of customers.
We of course know how hard this can be, and this was what prompted us into putting together these seven tips every small business (irrespective of the market) will find really helpful when religiously adhered to.