Author: Tunde Phillips

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SME Tips

Business Growth Strategies for Small Businesses

Image deoicting a business growing

 

For any business to survive and stay in existence for a very long time, the idea of growth must be fully embraced. Business growth is a term used to describe the point at which a business expands its customer base, product line, investments, and other factors that contributes to its success.

Although it is believed that every business owner loves to see their businesses grow but not all of them know the strategies to utilize in order to see this become a reality. Therefore, to grow your business, here are a few strategies you should consider using:

1. Hire the Right Team

The process of hiring is such that shouldn’t be done hurriedly if a business must grow. Consequently, with the right set of people on your team, your business would grow. They should know and embrace your goals. With that, they would be committed to bringing in ideas.

2. Use Good Social Media Strategy

We are in the 21st century and the majority of consumers are familiar with the social media space. Therefore, you must utilize good strategies that would capture their attention while on social media. For instance, it has been discovered that videos tend to increase the visibility of any page, therefore, posting more videos on your page would be a good strategy to employ.

3. Expand Product line for Profitability

Expanding your product line would help you make more profits. For instance, if you sell clothing, it wouldn’t be a bad idea to add footwear to your brand line since they go hand in hand. By so doing, rather than having clients pay for only clothes from you, they’ll pay you more when they are able to get more than clothes from your store.

4. Use quality Prints

The importance of prints can never be over-emphasized. You should use prints like flyers, business cards, brochures, and lots more to increase awareness of your brand. Don’t forget that their quality will reflect the quality of your products and services.

5. Partnerships

Partnering with other brands whose products are in sync with yours would make your business grow. By so doing, you get the attention of their audience and this could generate good leads. So, it’s a win-win situation.

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Business stationery How to

Essential Tips For Designing a Premium Letterhead

 

Image showing letterheads

In a highly digital world, it is not uncommon to think that letterheads are of little or no relevance. On the contrary, the use of letterheads takes your business to a higher level of professionalism and portrays it as up to the task.

 

Even though a larger percentage of business owners now communicate often using phones and emails, there is still some business communication for which letterheads are considered appropriate. This could be a letter of appointment/employment offer, an agreement between you and a supplier or business partner, and lots more.

 

Whatever function you’ll love your letterhead to perform, it is still worthy of note that great efforts be put into ensuring that they are good-looking and presentable. This is because they speak volumes about your brand wherever they are seen.

 

Here are a few tips for creating a Premium letterhead that speaks high of your brand.

1. Choose the Necessary Information

Letterhead design for a brand

Your letterhead should contain adequate information about your business. In doing so, it is important you prioritize which information should be on your letterhead. You don’t want to make your letterhead look too irritating to your clients, right? Basically, information such as your business name, logo, address, phone numbers, and email address should never be missing on your letterhead. Of course, you could include other necessary details you deem fit. 

2. Choose the Right Font

Branded letter

You would agree that it’s not lucid enough if readers have to take a second look to be able to read what is on your letterhead. Worse still, if readers cannot even see the information on your letterhead, that isn’t good enough. So, when choosing a font, ensure it’s such that is clear enough. You might decide to use the one your company is used to for more brand consistency. Whatever font you choose, clarity should be one of the basic determinants.

3. Choose your Brand Colors

 

Image showing a letterhead

To get a good-looking letterhead, your colors must align with that of your brand. That is, there should be a form of alignment in your colors. For instance, if your brand colors are white and blue, it’ll be unwise to print letterheads using gold and purple colors.

4. Choose your Layout

Invoice

You can be creative about this but remember to keep it minimal. Your letterhead design should not be in competition with the wordings, it should rather act as support. The most common layout is the Header and Footer. This restricts the design to only the top and bottom of the page. However, if you would like to use other layouts, you could check our over 1000 templates on our website.

5. Use Quality Paper

Image showing a bulk of papers for letterhead

The quality of your letterhead paper would go a long way to helping your clients and prospects figure out how competent, professional, and reliable your business is.  It is therefore advisable that you use weighty papers. This would further make your brand stand out from the rest. Beyond that, ensure that it has a smooth and neat finishing. Anything different may just put off your clients and give a bad first impression about you and the services you offer.

 

Looking forward to printing premium letterheads? We would be more than willing to help make this a reality.

 

To get premium letterheads, visit printivo.

Categories
Business stationery How to

How to Design Premium Business Cards

Image of a business card

Business cards are pocket-sized cards that contain basic information about a brand or individual. For many prospects, a business card is the first interaction they have with a particular brand.

To design a premium business card, you should first consider the following;

1. Purpose of the business card

Is your business card meant to double as an event ticket or merely to create more awareness about your brand /services? Have a Why!

2. Include your logo

Business cards
A well-designed business card should consist of your logo. This should be placed where it can be easily sighted.

i. Color

The color of every business card contributes to the attractiveness of such a card. Your business card color must align with your brand colors.

ii. Find the right Typeface

For standard business cards, a suitable typeface for the headings is Sans Serif.

iii. Text Alignment

For your business card design to be top-notch, your texts should be properly aligned. It’s either they are aligned to the center or left.

Either way, the overall size of your business card should be put into consideration here. When writing the company/individual name, the font size should be 9 while the size of other information can be 6.

3. Choose quality paper


The weight of your business card paper must not be too light. For standard business cards, it should be 300 grams in weight. If you want it thicker, you can then make it 600 grams.

4. Determine the type

Your business card can either be single or double-sided. If you’ve got a lot of information regarding your brand, you can opt for double-sided business cards. However, it is advisable that you never your business card blank on one side.

5. Determine the design

Foiled laminated card
Business cards can come in various designs. It could be either matte/gloss laminated, foiled, embossed, etc. So choose your preferred design.

To get unique Business cards at reasonable prices, click here.

Categories
How to

How To Get New Customers For Your Business

Image showing customers

Sometimes, having a fantastic product is not just enough. Getting your target audience to know, trust and buy from you should be the goal. For most businesses, especially small businesses, getting new customers can be a tedious task. But of course, it is why we have put together this blog post. (You’re welcome!)

 

Here are a few ways to get New Customers for your business;

 

Define your Target Market

If you are trying to sell to everyone, you’re not attracting anyone. Rather, research and define your target market. Target market refers to the set of people who are believed to be in need of your product. This will help you know whom your product is meant for.

Communicate Your Values

They want to know what’s in it for them. What you sell needs to provide real value to people, and you need to be able to communicate that value.

Create Awareness and Visibility for your Brand

“Build it and they will come” no longer works. Your product or service could be great but if the people who need it don’t know about it, then the business goals won’t be achieved.

Take Advantage of Partnership

Teaming up with businesses that offer complementary services offers you the opportunity to build partnerships, which can be very effective in building a business and getting more eyes to see and know your brand.

Follow Up

After all, your efforts bring in business and acquire new customers, always remember to close the loop by following up, so that you don’t lose them. Remember, great customer experiences are not easily forgotten.

Use Social Media to your Advantage

Use Apps like Facebook, Twitter, Instagram, Pinterest, Youtube, and so many others to your advantage. Most of your potential is on at least one social media app, so utilize this opportunity to network freely. By building relationships through these channels, you can access more people than ever.

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SME Tips Startup Advices

7 Reasons Why You Need a Business Plan

An image showing the different concepts involved in writing a business plan.

Whether you’re starting a small business or searching for ways to expand an existing one, a business plan is an important tool that would guide you all the way. This is a written document that outlines the short and long-term goals, financial and operational objectives of a company, and how it hopes to achieve them.

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