Brochures are foldable sheets with at least two pages that often contain pictures, and other information regarding an event, product, service or a business. Unlike flyers and business cards, brochures have the ability to contain more information. It’s one of the reasons why some brands opt for them. Brochures are also good promotional materials. It is also worthy of note that these promotional materials can either be printed as landscape or portrait depending on your choice.
So the various types of Brochures include;
a. Bi-fold
This type of Brochure is folded in one place making it two parts. It is suitable for distribution at Trade shows, seminars, etc.
b. Trifold
It is a type of Brochure that is folded in two places and divided into three even rectangular sections. This is suitable for businesses, especially start-ups. It allows them to say more about their products and services.
c. Roll folds
This refers to brochures with more than three pages. They are often distributed at events, seminars, etc. It could contain reports, speech, etc.
It should be understood that brochures can be used by any business so long as they have information to pass across to people. This could be about a new or existing product, brand, testimonials, etc. As stated earlier, they have the ability to take in more information including pictures when compared to flyers.
Hence, here are six reasons why every business should embrace the opportunities given by Brochures;
1. Easy Distribution
You can strategically place brochures in a wide variety of locations. Thus, this allows your business to relay positive and accurate information to more people as well as attract new customers. It’s easy to place brochures in promotional giveaways sent to clients or delivery packages. You can also hand them over to passers by.
2. Cost-Effectiveness
Compared with some marketing options, brochures are a low-cost marketing plan. Plus, most professional print shops will work with you to design and produce sleek brochures that fit your budget.
3. Contains more information
Brochures usually include details about your business that make them useful for many purposes. You can share them with potential customers, loyal clients, business contacts, and other individuals. You get to save time and money when you have a succinct summary of your products and services readily available in your brochure.
4. Builds trust
Once you have the eyes of your potential clients reading your brochure, you can build trust. Most companies include their objectives and goals in their brochure. This information helps clients see the caring and devoted side of these companies. When clients can read about how you care, your mission, goal, etc, they trust your brand the more.
5. Depicts Professionalism
A brochure lets customers know you are a serious business with reliable credentials and dependable business practices. Many clients want to see evidence of experience before they do business with a company. Brochures tell clients and prospects that you are skilful at what you do as a brand.
6. Establish Business Authority
Printed sales literature sends the message to clients of an established business. While business cards or letterheads offer credibility, a brochure shows you are willing to invest in your clients. People expect printed merchandise from a serious business.
Because brochures do so much for brands and even event organizers, they must be well printed and designed. A poorly printed brochure eliminates all the credibility you could earn. Invest in quality products to show you care about your brand image.
