Categories
Holiday Marketing

How to Create a Striking Holiday Marketing Campaign

 

Holiday

Creating a holiday marketing campaign is what just about anyone can do but creating one that will bring positive results is not what everyone does. With every brand having at least one-holiday marketing campaign, the consumer has numerous alternatives to choose from. The question then is, how do you ensure your campaign achieves the desired objectives?

Here are a few ways to do that:

Choose a Campaign Theme

Image showing a black Friday campaign themed banner

Creating a campaign is common but it is also important to launch the campaign correctly. Understand that holiday campaigns are for a specific period. For instance, in the month of November, the campaign that goes out is usually the Black Friday campaign. You can however decide to start early for better results.

Choose your Campaign Goals

Image showing a Business owner and an employee choosing a goal for a striking holiday marketing campaign

Before you start creating an offer, determine what you would like to achieve. What is the expected outcome of this campaign? Once this is settled, create goals that will serve as a benchmark for calculating the performance of your campaign. Additionally, remember to create SMART goals.

Define your Target Audience

An image depicting a target audience

Now that you have your goals, the next step is to define your target audience. Gather adequate information about the people you’re trying to reach. This is one step to having a successful holiday campaign. Know what their preferred social media is and other relevant details. This will also help you to make smarter marketing decisions when creating your content and planning promotions.

Create an Offer

Discount for the holiday

Your offer will serve as the center point for all of your campaign initiatives. Typically, the types of offers you create are dependent on the product and service you render as well as your target audience. Make sure you create offers that are good enough to attract your target audience to your brand.

Create a Landing Page

Image showing the landing page of a business

Once your offer is created, you need to provide for your customers to access it. This is where the landing page comes in. Considering your landing page is the page that you’ll be driving traffic to, it needs to be convincing. It should have elements like a compelling headline, beautiful designs of your product/services, phone number, etc.

Design a Promotion Plan

Image showing different social media apps for holiday marketing

Now that your content has been created, it’s time to figure out how to get the word out there. You could use marketing channels like; Email marketing, social media, blog posts, and paid adverts on platforms like Twitter, Facebook, Instagram, etc.

Have a Lead Development Plan

Image showing a development plan

Before you launch your campaign, it’s best to design a plan for developing your leads once they’ve been generated. And once the holidays are over, what will happen to them? It makes sense to re-engage those leads with helpful, related resources.

Take the Campaign Live

Image showing alive laptop

 

Now that you’ve got everything in place- offer, landing page, blog promotion, campaign goal, etc. It’s time to take your campaign live.

Measure/Analyze Progress

Image showing a holiday marketing analysis campaign

This is arguably the most important step in the process. Once your campaign has had some time to gain traction, check its performance and see what you can learn from it.

Remember those goals we set earlier? Now is the time to determine if you actually hit them and if you didn’t, identify what might have prevented you from doing so. Analyzing where people dropped off in your workflows, blog posts that flopped, or areas of your offer that fell a little flat might reveal what held your campaign back from reaching those numbers. Take note of these details, and put them to good use when planning your next campaign.

Categories
Large format prints

Creative Ways To Utilize Your Snapper Frame

Image showing a snapper frame

A Snapper frame is also known as a snap or clip frame. It is ideal for displaying posters and brochures. Additionally, they are designed to be wall-mounted or standing on a pole, or suspended as a hanging snapper frame. Snapper frames also come in different colors but the most popular of all is Silver.

 

Here are some of the usefulness of snapper frames:

1. Promotion of businesses

For businesses, snapper frames are a great branding and marketing tool. To increase awareness about a product or service as well as promotion of a brand, they should be placed at strategic locations. For instance, restaurant owners can display some of their meals on a snapper frame and place it outside for everyone to see.

2. Promotion of events

Snapper frames are also a great tool for increasing awareness about events and promotions. Companies and individuals can design posters and insert them in a snapper frame. However, this needs to be placed at a strategic location for effectiveness. For events, snapper frames should be placed at locations with high traffic for your target audience.

 

3. Promotion of special sales/discounts

Image showing snapper frames

As a business owner, if you’ve got special deals and offers, you can notify the public using snapper frames. Remember this will be temporary, so you have the luxury of replacing the posters therein once the offer expires. Because of their size, they are great at grabbing people’s attention.

4. Beautification

Image showing a snapper frame

Creatively designed snapper frames complement the beauty of any environment. Therefore, individuals, businesses, and organizations can make snapper frames with their choice of posters and place them in their homes, offices, or stores to add more beauty to the environment.

5. Display of favorite quotes/nuggets

Individuals can get their favorite quotes printed on posters and place them in a snapper frame. This can be put in homes, offices, or any other place of choice.

 

Looking for where to get neatly designed snapper frames? Visit printivo

Categories
Holiday SEason

Top Budgeting Tips for the Holidays

 

Banner showing happy holidays

The holidays are just close by, which means it’s time to make sure you’ve got a spending plan in place for the season ahead along with the extra costs it brings. From spending on presents and decorations to hosting parties, and traveling to visit family members, expenses quickly add up to become a huge chunk.

Hence, why it is more important to head into the holidays not just having a wishlist but knowledge of these top budgeting tips.

1. Set an estimated amount to spend

Budgeting shouldn’t be a big deal to you if you intend to avoid financial stress after the holidays. Therefore, figure out how much you would like to spend and give yourself a hard limit to ensure that you stay within budget.

2. Have a list of your gift recipients

Get a Notepad and write a list of everyone you intend to give gifts to during the holidays. Then put an estimated amount you intend to spend on each of them. Afterward, put a figure next to each name. This helps you to keep track of your holiday budget as well as avoid impulse spending.

3. Have an all-encompassing budget

Your budget should not just entail gifts but also other expenses. This could be travel expenses, meals, and lots more. Failure to budget for all these could amount to financial stress at the end of the day.

4. Save up year-round

The costs of holiday spending can be overwhelming especially when it’s not properly planned. Save yourself this financial burden by setting aside some part of your monthly income to spend throughout the holidays. Financial Apps like Piggyvest and Cowrywise can be of great help.

5. Put your budget in writing

Ensure your write out everything you intend to spend money on including the most minute things. (yes, you read correctly) Then keep track of your spending as you proceed in the holidays.

Remember that making a budget is one thing, but sticking to it is where the real victory lies. Try as much as possible to avoid impulse buying. Else, you might end up having a great time with Uncle Sapa right after the holidays. We sure wouldn’t want that for you. (winks)

For more helpful tips, you should check out our Instagram page.

Categories
Holiday SEason

Budget-friendly Gifts for your Loved ones during Festive Periods

 

Every year, festive periods roll on and we sometimes feel surprised at the number of people we have to give gifts to. More often than not, our accounts tend to scream in the opposite direction.

So if you are on the lookout for amazing gift items that won’t decimate your pockets, you are in the right place!
We have put together a list of awesome gifts you could get for your family and friends. Mind you, these gifts are pocket-friendly. Whether you’re searching for gifts for your mom, your sister, your best friend, etc, these gift options will definitely award you the best gift-giver during festive periods.

1. Mugs

Image of a custom mug

 

At Printivo, we believe there are two kinds of people: first is those who enjoy sipping from personalized mugs and those who don’t realize how amazing it feels just yet. Getting to sip from a customized mug can be heavenly. More so, the more you sip from it, the more the giver is remembered.

2. Greeting cards/Postcards

Valentine card

Who says Greeting cards/postcards can ever become outdated huh? Oh, come off it. People still love to get greeting cards. You could customize them with their pictures or thoughtful notes. Either way, they make good gifts. They could even serve as additional specs to other gift items.

3. Wall canvas

Image of a Wall canvas gift for festive period

Frames are excellent beautifiers of living spaces. You could customize them using images of your loved ones, their favorite pictures, or even quotes.

4. Throw pillow

Image of a throw pillow gift for festive period

Giving the gift of customized Throw pillows to your folks can only communicate one thing- comfort. So you could customize this using their images, favorite quotes, etc.

5. Board games

Image showing a board game, cards and players

We know you probably think board games are strictly for students. But hell no! One of the importance of board games is that they help foster unity among people. The more they are played, the more you’re appreciated for such an amazing gift. You could get your game boards and cards printed at an affordable price from printivo.

 

6. Notepad/Pen

Image of a notepad for women day

Sometimes, the best gift items are the ones people need and don’t realize they do. The importance of a customized Notepad and Pen can never be overemphasized. Notepads and pens enhance productivity and focus. What’s more, is that they can be customized using images of the recipient.

 

Other inexpensive gifts worthy of note include; water bottle, t-shirt, tote bag, umbrella, keyring, photo calendar, and lots more. To get any of these items, simply visit printivo.

Categories
Holiday SEason How to

5 Awesome Ways To Package Your Orders During The Holiday Season

Gift packaged during holiday

The holiday season is a time when everyone looks out for a bit of something special. It is therefore not a bad idea to add a few tweaks to your packaging. This would help to establish a good customer relationship into the new year.

Here are some 5 items you need to add the wow effect to your packaging this season;

1. Personalized Greeting Cards

An image showing a Happy holiday greeting card

For businesses, sending a personalized greeting card to your customers show how much you love and care for them. However, ensure these greeting cards are beautifully designed as they portray your professionalism.

2. Customized Tags

 

A gift box with a christmas tag for the holiday season

Tags are small in size yet, they have the ability to make your clients feel so loved. You could simply write “Happy Holidays!” on them or any text of your choice. These tags could also be tweaked a little by adding a coupon code to them for clients who return in the new year. Just be creative with them.

3. Thank You Card

Image showing a Thank you card for the Holiday season

It isn’t a bad idea to thank the clients who have stuck with you right from the beginning of the year till the holidays. So, you could pen down a Thank you note and add it to their orders or simply have a Thank you card printed and added to their delivery packages. By so doing, the loyalty of your customers is boosted.

4. Branded Gifts

Image showing a customized water bottle for the holiday season

Image showing a customized mug for the holiday season

The holiday season is characterized by giving and your business should not be left out. You could add simple yet, affordable gifts to orders placed within the holiday season. These could be keyrings, calendars, notepads, pens, water bottles, tote bags, mugs, etc Whichever one you choose to add, your customers would love this evident show of love, and who knows? This very act might just turn them into good ambassadors of your brand.

5. Holiday-Themed Stickers

Image showing a Happy New year sticker for the holiday season

Since the holiday season is characterized by giving. Your clients might just be making plans to give gift items to their loved ones. Therefore, adding holiday-themed stickers would be a great idea. They could easily wrap their gifts using these stickers. Meanwhile, they do not necessarily need to carry your logo on them.

Customers are encompassed with lots of campaigns from brands during the holiday season so it’s only wise of you to distinguish yourself and give them reasons to stick to your brand in the new year.

To get branded packaging materials like tags, stickers, boxes, greeting cards, and lots more, visit printivo.