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SME Tips

Business Growth Strategies for Small Businesses

Image deoicting a business growing

 

For any business to survive and stay in existence for a very long time, the idea of growth must be fully embraced. Business growth is a term used to describe the point at which a business expands its customer base, product line, investments, and other factors that contributes to its success.

Although it is believed that every business owner loves to see their businesses grow but not all of them know the strategies to utilize in order to see this become a reality. Therefore, to grow your business, here are a few strategies you should consider using:

1. Hire the Right Team

The process of hiring is such that shouldn’t be done hurriedly if a business must grow. Consequently, with the right set of people on your team, your business would grow. They should know and embrace your goals. With that, they would be committed to bringing in ideas.

2. Use Good Social Media Strategy

We are in the 21st century and the majority of consumers are familiar with the social media space. Therefore, you must utilize good strategies that would capture their attention while on social media. For instance, it has been discovered that videos tend to increase the visibility of any page, therefore, posting more videos on your page would be a good strategy to employ.

3. Expand Product line for Profitability

Expanding your product line would help you make more profits. For instance, if you sell clothing, it wouldn’t be a bad idea to add footwear to your brand line since they go hand in hand. By so doing, rather than having clients pay for only clothes from you, they’ll pay you more when they are able to get more than clothes from your store.

4. Use quality Prints

The importance of prints can never be over-emphasized. You should use prints like flyers, business cards, brochures, and lots more to increase awareness of your brand. Don’t forget that their quality will reflect the quality of your products and services.

5. Partnerships

Partnering with other brands whose products are in sync with yours would make your business grow. By so doing, you get the attention of their audience and this could generate good leads. So, it’s a win-win situation.

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How to

How To Get New Customers For Your Business

Image showing customers

Sometimes, having a fantastic product is not just enough. Getting your target audience to know, trust and buy from you should be the goal. For most businesses, especially small businesses, getting new customers can be a tedious task. But of course, it is why we have put together this blog post. (You’re welcome!)

 

Here are a few ways to get New Customers for your business;

 

Define your Target Market

If you are trying to sell to everyone, you’re not attracting anyone. Rather, research and define your target market. Target market refers to the set of people who are believed to be in need of your product. This will help you know whom your product is meant for.

Communicate Your Values

They want to know what’s in it for them. What you sell needs to provide real value to people, and you need to be able to communicate that value.

Create Awareness and Visibility for your Brand

“Build it and they will come” no longer works. Your product or service could be great but if the people who need it don’t know about it, then the business goals won’t be achieved.

Take Advantage of Partnership

Teaming up with businesses that offer complementary services offers you the opportunity to build partnerships, which can be very effective in building a business and getting more eyes to see and know your brand.

Follow Up

After all, your efforts bring in business and acquire new customers, always remember to close the loop by following up, so that you don’t lose them. Remember, great customer experiences are not easily forgotten.

Use Social Media to your Advantage

Use Apps like Facebook, Twitter, Instagram, Pinterest, Youtube, and so many others to your advantage. Most of your potential is on at least one social media app, so utilize this opportunity to network freely. By building relationships through these channels, you can access more people than ever.

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