As the world gets more digital and the internet has finally become a part of our lives. The question is do we still need printing and other physical marketing tools to build brands? The Printivo team came up with 3 reasons we believe small businesses and even larger corporations should combine prints and digital communication channels to build their businesses.
Print is Tangible
Let’s start by saying this, the business card is not a piece of paper reserved for key players in an organisation. It is a communication material that will help to move your business forward, build your brand and bring in new business. A business card is your instant contact details, it’s branding in action, and it’s advertising. It puts you on the map and it makes an impression. It’s a reminder to others that your businesses still exist. It’s improving the chance someone will think of you when they need help in that particular area of their life, even if its two years down the line. We put together four reasons we believe your employees should carry a pack of business cards with them.
So your print jobs get delivered from the press, colours look different, white lines by the edges and you are totally upset with the printing press… Let me ask, did you prepare the artwork or design for print? A lot of us (graphic designers) tend to ignore the responsibility of this important process, you may have created a fantastic design but if not prepared properly for print, it wouldn’t look exactly fantastic.
If you haven’t prepared a design for press before, here’s a quick guide from my experience in the print media industry. I’ve made quite a few errors – from not sending the right artwork size, wrong colours, displaced pages etc, but I’m better now *smiling*.
First let’s learn a few terms used in the printing industry:
Creating business cards on Printivo is as simple as ABC. We have over 75 templates to choose from. Another interesting thing is we have sub categorized our business cards. These sub categories are from Fashion , Social Media, Music and so on.
Here are quick steps in creating your own Card;