The argument surrounding the effectiveness of flyers as a tool in spreading the words about a brand or event will for long be debated. This of course is due to the very dicey circumstances surrounding its use- Potent when rightly used, useless when used inappropriately.
This post will however dwell on three common mistakes promoters make, which defeats the purpose their flyers are meant to achieve.
As a business owner, making the most of your employed resources will always be a major goal. However, while every other of these resources need little or no motivation to perform as expected, employees, like gym addicts need to constantly get motivated to enable them perform at their best.
Below are a few ways you can achieve this with prints without having to break a bank:
Should coming up with a business name be as difficult as forcing a camel through a needle hole, deciding on a befitting logo can be likened to convincing an Elephant to do same. Described by The Urban Dictionary as a graphic that is trademark of an organisation and is used to recognise that organisation, many Nigerian businesses (especially SMEs) often find themselves at a crossroad when it comes to deciding a logo choice.
A thank you card like the name implies is a style of card used in showing special appreciation to customers after every completed transaction. While few business owners (who understand how effective it is as a customer retention tool) have continually adopted it, others who aren’t aware of its potentials keep wondering why they are yet to experience any significant growth in their customer base and profit level. At other times, such businesses lose a large chunk of these metrics.
“So what exactly sets a thank you card apart?” You might want to ask.
How can traditional printing techniques compete with modern day technology alternatives that seeks to replace paper products with digital product and systems?
Every pro-internet age debater will mostly have the above in his opening sentences during any debate on the future of printing.
While this might be true for print media especially in publication printing and newspapers, it isn’t so for commercial and specialized printing as the latter seems to be consistently gaining