How can traditional printing techniques compete with modern day technology alternatives that seeks to replace paper products with digital product and systems?
Every pro-internet age debater will mostly have the above in his opening sentences during any debate on the future of printing.
While this might be true for print media especially in publication printing and newspapers, it isn’t so for commercial and specialized printing as the latter seems to be consistently gaining more momentum year on Year according to Euromonitor 2016 report).
After series of careful observations, the following were considered to be the reasons why prints (especially commercial printing) will continue to be of utmost relevance.
1. There is always a market
Leaving out the developed continents and placing focus on developing ones like Africa, it’s more glaring that there are people who would rather read a news/menu/catalogue printed on paper; hence there definitely exists a market for prints.
For developed continents, print is used as a complement for marketing as well as merchandising.
2. Nothing Beats Prints In Creating Memories
Creating memories will always be a part of us as humans. Though, we can easily share pictures and texts via Whatsapp, Facebook etc. We still believe that nothing can beat a photo hanging on the wall, a framed image sitting on a shelf, or a photo album lying on a coffee table beside a customized mug. The ability to open a photo album years later means that we can always be reminded of those treasured moments.
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3. It Is Also Seen As Being Professional
Professionalism allows for print materials to achieve a credibility that is difficult to achieve in digital media.
This is true as it allows companies that want to push a sale onto potential customers to do so in a variety of printed forms, such as brochures and colour sales fliers. Ever wondered why business cards have been the most potent tool in networking.
4. Prints Help Build Lasting Images
Print media also helps a company build its image, because lasting photographs of the product or service the business offers can enhance the consumer’s impression of the product. This is manifested in the popularity of billboards and posters which are solid members of publicity strategies.
there you have it
Featured image credit: vimeo.com
