We’ve all heard of the power first impression and how judgments and conclusions are made about people, things and business based on how they are presented yet so many businesses: small and big make this big mistake of representing themselves in ways that down play their brand. Continue reading
When building your brand either as a small business or an established one, you must seize every opportunity available to put your brand in front of everyone. It reminds people of your business and gives you good top of the mind awareness.
2. Continuous Use
Giving functional gifts enables customers or prospects to use the items again and again and they use the items, they remember the brand that sent it the items. However, giving functional items to customers is not enough. A business needs to give the right promotional items to the right customers. For an example If you make coffee, give a gift of branded mugs to your friends and everyone else that believes in your brand.
3. Tangibility Continue reading
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Ideas are great, and business models rule the world, but no matter how great an idea might be, a poor presentation can ruin every chance of getting people to buy into it. The following tips can help you package a killer presentation that will not only wow your audience but will also get them to believe in you…
1. Decide what you want to achieve.
First, decide what you want to achieve. For example, assuming this is in a business context, you might want to obtain new business inquiries. You need to ask for this during or at the end of your presentation. I recently made a presentation on branding and offered a one on one branding workshop to audience members – this had a good response and achieved my objective of making follow up meetings. You should ask the organizer for the audience’s contact details and send them your presentation. Use your handout to encourage further dialogue and leave business cards.
2. THINK, TALK, ASK
You need to know your audience’s expectation, venue, size of the audience, time available and equipment etc. Continue reading
We give out business cards every day and every time when the opportunity arises without even realizing what these little 2 x 3.5 inch piece of cards can actually achieve for us. Business cards are everywhere and have remained super important in a digital world. Here are 7 ways to spin your business card from an ordinary piece of paper to your best marketing tool. Continue reading