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Seven Killer Logo Design Tips for Nigerian SMEs

1. Keep It Simple

oshodi meme

A simple logo will not just make your brand noticeable, it will make it unique.  What you want is a great logo for your business not a Molue bus packed with all the colors, fonts and icons in the word. Your brand is not Oshodi market.

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Seven Essential Marketing Tips for Nigerian SMEs

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1. Know your customers

The most important thing in marketing to any target group is first understanding who your customer is. It would be a disaster to attempt to sell to people you don’t know. A thorough target audience analysis is important to break into any market. The customer is the king, to serve the king, you must know the king.

2. Meet your audience where they spend their time

The best way to connect with your target is to connect with them using platforms where they already spend their time. This include connecting with them online and offline if needs be. If your target can be connected with at conferences and events, go their to connect with them. If Linkedin is their thing, go there and connect with them. As much as possible, show up.

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The importance of good design for your business

Product Banners

 

If your great desire is to fling open windows and doors of opportunities for your business, never neglect good design. Lack of design, haphazard design or poor design could sound the death knell to your business and lead to utter frustration.

Good design for business can be likened to having a proven wedding planner for your wedding. Research has shown that the most successful events across the globe are the ones handled by dexterous events planners. Good design for your business characteristically starts with the research stage during which new product ideas can be generated and customers’ needs and preferences can be unraveled. By proper design, these ideas can be turned into great products and services. Proper planning prevents poor performance, so goes an alliterative maxim. Good design generally improves business performance. This can be evident in the following ways.

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Five Reasons You Should Handle Your Own Printing For Your Events

create-your-own-lagos-events-and-printingFrom your corporate events like AGMs, product launch, meetups and hangouts, to social events like weddings, graduation ceremonies and birthdays, Printing is a crucial part of every event and your ability to get the best out of your printing for events at the best prices foes a long way. Handling your own printing for your events can be a rewarding enterprise due to a number of reasons.

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Eight Creative Ways to Get Your Business Noticed with Banners and Posters

We all know that great looking banners and signs give your business the right exposure and attraction that it deserves. Our team came up with these ten ideas and tips you should consider to give your business the best attention when making your banners and posters.

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