1. Keep It Simple
A simple logo will not just make your brand noticeable, it will make it unique. What you want is a great logo for your business not a Molue bus packed with all the colors, fonts and icons in the word. Your brand is not Oshodi market
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2. Make It Stand Out
One important thing to do before designing your logo is to research your competitors’ logos and brand identities. The last thing you want to happen is to have your logo placed beside your competitors’ logos and you all look alike. Be unique, make your logo stand out.
3. Put Your Name in Your Logo
One smart thing to do is to create a logo that has your business or brand name its word mark. This will increase feasibility for your brand, people will not just remember the logo, they will remember your brand name as well. A typical example of such logo is the Coca Cola logo. You can not see the logo and miss the brand name
4. Make It Readable and scale-able
Consider where your logo will be used. Ask yourself these simple questions: “If I put it on a lapel pin, use it to brand a ball point pen or have it printed on a 20ft billboard will it still look good”. Many Nigerian small businesses create logos that can’t be visible when printed on small surfaces like key-holders and pens. You want a logo that functions everywhere.
5. Be specific about colors
Every color used in your logo design should be there for a reason and the lesser, the better. You want people to be able to identify a specific color with your brand. When your logo has too many colors, you tend to confuse your audience making it difficult for them associate any particular color with your brand.
6. Make your logo tell a story
One smart thing to do is to connect the idea around your brand’s logo with a unique story. This will make your brand memorable and strengthen your customers’ emotional connection with your brand.
7. Put it on everything
Use every opportunity you have to put your logo in front of everyone. From gift items like mugs, notepads etc to marketing tools like business cards, flyers and posters. Put your logo on everything. Even financial documents like invoices and receipts will help you put your logo in front of everyone.
