Category: SME Tips

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How to SME Tips

How To Make Your Packaging More Appealing

Everyone loves to receive beautifully packaged items. This implies that as good as manufacturing a product is, the kind of packaging given to that product is equally important. This is because a good product package attracts clients and prospects as well as protects the product itself till it gets to the recipient.

So we thought to share some creative ways to make your packaging more appealing;

1. Customized Wrappers

We understand there are tons of already made wrappers available in stores. However, we believe that a neatly customized wrapper will create that tingle you desire in the heart of your customers.

You could customize them using your brand logos/colours. It is also a way of adding suspense to the unboxing experience and of course, protecting the gift item.

2. Customized Boxes

Gift box by printivo

There’s this aura of excitement that comes with receiving packages in a box. It heightens curiosity as well as adds a touch of class to the product itself.

Packaging your products in customized gift boxes shows how much effort you put into making sure that the item is duly protected. You are sure to score extra marks from your clients when your packages are delivered in cute customized boxes.

3. Custom Paper Bags

Image showing a customized paper bag

If you’ve got moderately sized products or would like to be economical while creating that awesome suspense, then a custom paper bag is all you need. These customized paper bags can be designed using your brand logos, colours, etc. One good thing about these custom paper bags is they can be reused by the recipients.

 

4. Custom Tags

Image showing a business card tweaked as a tag
Sometimes less is more, especially when your products come with beautifully designed tags. This could also be used to appreciate your clients or share a discount code. Either way, adding cute tags to your packaging would sure create some sparkle.

5. Post Card

Image showing Thank You Cards
Adding a Postcard or Thank you card to your packages gives you the opportunity to personally write to your customers. This could be in the form of an appreciation or discount code. Of course, this would set your customers in a good mood while unboxing their package as well as help you stand out from competitors.

In all, we believe that merely having a good product isn’t enough. The kind of packaging you give to them would go a long way to creating a good brand image for you. After all, many people judge a book by its cover.

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Productivity SME Tips

5 Ways to Effectively Use Planners for Business Productivity

One of the best things entrepreneurs can invest their time in is learning how to become more productive. This would surely go a long way to determine how much growth such a business would experience within a given period of time.

 

 

  1. Creation of Monthly Goals

It’s okay to create business goals for the year but they can only become more realistic when those yearly goals are further broken down into monthly goals. With planners, entrepreneurs can easily create and write out their monthly goals which give them some sense of responsibility. After all, what you don’t write them down, you are more likely to forget.

  1. Finance Monitoring

More often than not, the pressures of entrepreneurship can be so overwhelming that they affect finances. Hence, with planners, entrepreneurs can easily track their financial habits. They also get to know areas of improvement as well as praise-worthy financial habits to continue.

  1. Monitoring Daily Progress

Most times, entrepreneurs just get to work without out rightly checking if they are giving cognizance to the right things or not. Planners enable entrepreneurs to write their daily to-do lists and at the end, they are able to tick off the achieved ones. This on the other hand helps them to know which activities to prioritize and which ones to delegate to their workers. 

  1. Home of Idea

For business owners, planners serve as a home of ideas. Once any business-related idea flashes through their minds, these could easily be written down inside a planner. This would help to avoid forgetfulness. In due course, these ideas can be worked upon to enhance business growth.

  1. Time Management

One of the most important assets entrepreneurs have is time. With planners, entrepreneurs despite always having much to do are able to manage their time properly. They get to know the activities they ought to channel their energy towards and those that can be delegated.  With everything written down and given its own block of time, business owners can go more easily from one responsibility to the next. There is so much less stress when we don’t have to worry that we’re forgetting something.

 

In all, who doesn’t like the feeling of accomplishment? That is one of the things having a planner gives to its users. More so, motivation is increased for more business productivity and growth.

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SME Tips

 Tips to Boost your Business in 2022

Image showing the text-tips to boost your business in 2022

2022 has begun and it is a good time to reflect on the previous year and set actionable goals for the new year.

It is also a perfect time to seek ways to improve and be more productive in the coming months. But worthy of note is whether these same thoughts have been considered regarding your business. After all, your business also deserves better goals and developments.

Here are a few tips to get your business organized and productive all through the year.

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Holiday Marketing SME Tips

Holiday Marketing Mistakes To Avoid This Year

Capitalizing on holiday seasons to market your business is a great way to bring in sales. It comes with the opportunity to create product bundles, and upsell and cross-sell to new and existing customers. 

While it is okay to aggressively market your products and services during the holiday season, there are also some pitfalls you should avoid and that’s why we’ve put together these tips for you. 

Here are a few of them:

Not designing your campaign for your target audience

Any campaign that is done without having a target audience is most likely a waste of resources. Find out your marketing audience and direct your campaign to them.

Late planning

Once you are late in brainstorming about the holiday marketing strategy to use, your brand is more likely to go through some hassles due to the rush hour preparation. You are likely to miss out on important things to include in your campaign.

Focusing on only one marketing tactic

Many entrepreneurs love to focus on their usual marketing technique and this may not produce the desired result. Find out new techniques you can use and utilize them.

Focusing only on Christmas

Christmas isn’t the only celebration of the year. Don’t assume that all your customers celebrate Christmas. Find out other important dates and create campaigns to suit them.

Not having enough stock

There is a high possibility of customer influx during the holiday season. Therefore, it would be unwise of business owners to just focus on marketing without restocking to accommodate the expected influx.

Not upgrading the website to accommodate customer influx

It has become common for customers to experience technical hitches while trying to shop online during the holidays season. This can be avoided if the website is upgraded before time to accommodate the expected traffic.

We would love to see your marketing campaign succeed this year. If you would like to have marketing materials that will help promote your business, click here.

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Holiday SEason Products SME Tips

Essential Prints To Boost Your Holiday Marketing Campaign

It’s almost the end of the year and most companies are already planning their holiday marketing campaigns. This is because they look forward to making the most of the end of the year sales.

Image showing a sopping cart and credit card ready for holiday shopping

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