Should coming up with a business name be as difficult as forcing a camel through a needle hole, deciding on a befitting logo can be likened to convincing an Elephant to do same. Described by The Urban Dictionary as a graphic that is trademark of an organisation and is used to recognise that organisation, many Nigerian businesses (especially SMEs) often find themselves at a crossroad when it comes to deciding a logo choice. Continue reading
It’s painful and heart-wrecking to put so much effort into setting up a store/shop and eventually making no dime from such store. Trying to think about what those precious time spent on designing and editing could have been used on can as well be depressing.
It becomes worse when you begin to see other stores- many of which mightn’t be as cool as yours racking in money in bundles, but hey, that’s why this post has been put together for you to do a quick check on those steps you must have been wrongly taking . Continue reading
Often times you wonder why your customers leave as soon as they’ve had their first encounters with your business. You got even more distressed because the few you’ve overtime managed to acquire are leaving without notice. A few of them who cared to send their notifications didn’t stay too long before mixing with the air.
They aren’t just staying. Your competitors are Continue reading
If everyone agree that twenty friends won’t play for twenty years, nobody said nineteen of them wouldn’t?
This same premise applies to your pool of customers. While a few of them will leave you due to occurrences beyond your control which include relocation and passing away, a lot more will abandon you for your competitors. This of course can be prevented or at best be mitigated.
Here are 5 reasons why your customers might be leaving you for your competitors, (shifting you closer to the edge in the process) and possible ways to make them stay.
1. You aren’t Innovative
Think about new ways to improve upon what you already have. This applies to (but not restricted to) your product(s) and mode of operation. you can take a cue from competitors and even industry leaders. Continue reading