To some, it’s authenticity, to others, it’s social mission while many more won’t think twice before blurting out cost reduction as the best strategy to improving a company’s success. Though the aforementioned strategies aren’t bad, but its so sad to know how much many companies (save for a very few), fail to recognize how much ‘focusing on employees’ happiness can spur a firm to an unimaginable height within a very short stint.
1. Be Unique:
Everything you put out there is a representation of your brand, from business cards, to letterheads, emails and social media post. Make use of great designs for all your communications. We understand good design is expensive but it is needed to build a great brand. Sites like CANVA also offer free design templates you can make use of.
2. Build partnerships with bigger brands
A tested and trusted way to increase your brand exposure is by partnering with bigger brands with higher brand exposure and brand equity. These brands have bigger budgets than your small business, a partnership with them will not just help you connect with their target audience, it will put your brand next to theirs on publications. With that, you are already on your way to the top.
3. Use Social Media Like a Boss.
1. Have a Brand:
Your business needs a face and an identity. This is very crucial and obviously the first thing you need to do once you know you’re in business. Work extensively on how you want to be seen and perceived. Have a professional logo tailored for your brand.
2. Go Social
Many small business today still don’t have presence on social media. If you are building a business today without social media presence, you are doing it wrong. Get on the platform that is relevant to your business. For example, if you are into food, fashion, design or any other image driven business, you can’t afford not to be on Instagram.
3. Get a Website
It’s cheaper today to get website than it was three years ago. Get a website right as soon as possible. This will help your business get found on the internet. The internet today is loaded with cheap ways to get great looking website.
4. Use Flyers and Brochures
People believe what they can touch and feel. This is one reason you must never play with the power of print marketing. Create stunning flyers and brochures for your business and hand them out using every opportunity you find. Flyers and brochures help had tangibility to your brand.
1. Take design seriously.
Creating a professional design for your rollup banner is the first step to making it work for you. Make good use of images. If you are in food. Good looking food, drink or anything great picture that represent your products should be used. You can easily buy stock images from sites like Shutterstock.com or download free from 100% free to use image sites like pixabay.com
2. Use your banner everywhere.
Got a banner? Go ahead and flaunt it. Display your roll up banner In your office, at events, in your shop. The idea is to make everyone see your brand through your banner.
3. Work with a smart budget
Networking is one of the keys to your success as an entrepreneur. While we have all been able to do a bit of these online. Research has shown that showing up at events, conferences and gatherings of like minds within and outside your industry is a smart way to grow your business through the power of networking.
The Printivo put together seven simple and easy tips to make the best out of networking: