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Five Smart and Cheap Ways to Brand Your Small Business

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1. Be Unique: 

Everything you put out there is a representation of your brand, from business cards, to letterheads, emails and social media post. Make use of great designs for all your communications. We understand good design is expensive but it is needed to build a great brand. Sites like CANVA also offer free design templates you can make use of.

2. Build partnerships with bigger brands

A tested and trusted way to increase your brand exposure is by partnering with bigger brands with higher brand exposure and brand equity. These brands have bigger budgets than your small business, a partnership with them will not just help you connect with their target audience, it will put your brand next to theirs on publications. With that, you are already on your way to the top.

3. Use Social Media Like a Boss.

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Ten Smart Ways to Market Your Small Business This Month

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1.  Have a Brand:

Your business needs a face and an identity. This is very crucial and obviously the first thing you need to do once you know you’re in business. Work extensively on how you want to be seen and perceived. Have a professional logo tailored for your brand.

2.  Go Social

Many small business today still don’t have presence on social media. If you are building a business today without social media presence, you are doing it wrong. Get on the platform that is relevant to your business. For example, if you are into food, fashion, design or any other image driven business, you can’t afford not to be on Instagram.

3. Get a Website

It’s cheaper today to get website than it was three years ago. Get a website right as soon as possible. This will help your business get found on the internet. The internet today is loaded with cheap ways to get great looking website.

4. Use Flyers and Brochures

People believe what they can touch and feel. This is one reason you must never play with the power of print marketing. Create stunning flyers and brochures for your business and hand them out using every opportunity you find. Flyers and brochures help had tangibility to your brand.

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Take These Seven Networking Tips Seriously

Networking is one of the keys to your success as an entrepreneur. While we have all been able to do a bit of these online. Research has shown that showing up at events, conferences and gatherings of like minds within and outside your industry is a smart way to grow your business through the power of networking.

The Printivo put together seven simple and easy tips to make the best out of networking: