1. Branding
When building your brand either as a small business or an established one, you must seize every opportunity available to put your brand in front of everyone. It reminds people of your business and gives you good top of the mind awareness.
2. Continuous Use
Giving functional gifts enables customers or prospects to use the items again and again and they use the items, they remember the brand that sent it the items. However, giving functional items to customers is not enough. A business needs to give the right promotional items to the right customers. For an example If you make coffee, give a gift of branded mugs to your friends and everyone else that believes in your brand.
3. Tangibility