We’ve all heard of the power first impression and how judgments and conclusions are made about people, things and business based on how they are presented yet so many businesses: small and big make this big mistake of representing themselves in ways that down play their brand.
When people come in contact with your brand for the first time, how you are perceived matters more than anything else. From your business cards, to every little printed piece, your online profiles and even how you dress, each of these tools are saying something about you and they are helping your prospects form an opinion of you and your business. As a business owner building your business from the scratch, you must seize every opportunity to present your brand in best ways possible:
- A good simple logo that says what you do in every ways.
- A great business card to represent you. Take good design and quality prints seriously.
- Be the brand, develop yourself, look good, look smart, make meetings early, be professional, deliver on your word, show up, and follow up.
- Have an online presence, if you can’t have a full website a blog is free these days.
- Use social channels to connect, engage and share your ideas. Ensure your profile page sells you.
Above all, understand that when you are building a business, everything you are doing is marketing.