1. “If you hear a voice within you say, ‘You cannot paint,’ then by all means paint, and that voice will be silenced” – Vincent Van Gogh
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1. Understand Your Car
1. Keep It Simple
A simple logo will not just make your brand noticeable, it will make it unique. What you want is a great logo for your business not a Molue bus packed with all the colors, fonts and icons in the word. Your brand is not Oshodi market
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1. Know your customers
The most important thing in marketing to any target group is first understanding who your customer is. It would be a disaster to attempt to sell to people you don’t know. A thorough target audience analysis is important to break into any market. The customer is the king, to serve the king, you must know the king.
2. Meet your audience where they spend their time
The best way to connect with your target is to connect with them using platforms where they already spend their time. This include connecting with them online and offline if needs be. If your target can be connected with at conferences and events, go their to connect with them. If Linkedin is their thing, go there and connect with them. As much as possible, show up.
If your great desire is to fling open windows and doors of opportunities for your business, never neglect good design. Lack of design, haphazard design or poor design could sound the death knell to your business and lead to utter frustration.
Good design for business can be likened to having a proven wedding planner for your wedding. Research has shown that the most successful events across the globe are the ones handled by dexterous events planners. Good design for your business characteristically starts with the research stage during which new product ideas can be generated and customers’ needs and preferences can be unraveled. By proper design, these ideas can be turned into great products and services. Proper planning prevents poor performance, so goes an alliterative maxim. Good design generally improves business performance. This can be evident in the following ways.