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Five Images Only Nigerian Graphic Artists Can relate With

1. You know those clients who tell you to use Photoshop to change the world… 
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… and you are like “Oga oya, Oya do it yourself.

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Five Creativity Quotes for Creative People

1.  “If you hear a voice within you say, ‘You cannot paint,’ then by all means paint, and that voice will be silenced” – Vincent Van Gogh1

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Five Business Lessons You Can Pick From Lagos Traffic

Lagos traffic

1. Understand Your Car

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Seven Killer Logo Design Tips for Nigerian SMEs

1. Keep It Simple

oshodi meme

A simple logo will not just make your brand noticeable, it will make it unique.  What you want is a great logo for your business not a Molue bus packed with all the colors, fonts and icons in the word. Your brand is not Oshodi market.

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Seven Essential Marketing Tips for Nigerian SMEs

coffee-821490_640

1. Know your customers

The most important thing in marketing to any target group is first understanding who your customer is. It would be a disaster to attempt to sell to people you don’t know. A thorough target audience analysis is important to break into any market. The customer is the king, to serve the king, you must know the king.

2. Meet your audience where they spend their time

The best way to connect with your target is to connect with them using platforms where they already spend their time. This include connecting with them online and offline if needs be. If your target can be connected with at conferences and events, go their to connect with them. If Linkedin is their thing, go there and connect with them. As much as possible, show up.